We are in the idea phase of combating this crisis. Great new businesses will be born, existing companies will offer new products and services — others will pivot and reposition themselves entirely.

Think about your favorite brand. Now ask yourself, “Why do I like that specific brand?” I can almost guarantee one of the reasons is related to its name, look or how those features make you feel.

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Creating a business plan is a critical first step for any entrepreneur. Knowing how to start a business plan will help you create a roadmap, guiding your business from startup to growth and beyond.

Creating a unique business name is one of the most exciting parts of starting a new business. This name is a key feature of your brand, and it's smart to protect it with a registered trademark. A ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Facebook business pages are essential because they offer more ...

Several years ago I started a small business, eventually pivoting to what’s known as a creator business: a business that focuses on creating content (writing, video, audio, etc.) for an ...

I have heard families say that “protecting the family name” is more important than anything. That may be a bit of an exaggeration, but it highlights the truth that the name on the door of a family ...