It’s the age of information overload. “Best-in-class” coaches and gurus shower us with free advice from every digital corner. Almost every brand — B2B or B2C — has a free-to-access resources page ...

As the lines between B2C and B2B experiences blur, more companies are looking for digital tools and strategies to set themselves apart. The days of shotgun sales tactics and generic customer ...

A growing trend among businesses of all types, building a community around your brand is an effective way to not only retain happy customers, but also attract new ones. When customers feel connected ...

In the ever-evolving landscape of B2B marketing, attention has been shifting toward building communities and enhancing brand. In this episode of the Marketing Smarts Live Show, guest Mark Schaefer ...

The modern Internet is a mixed bag. It can be a source of wonder, a provider of information, an entertainer, a time waster, and sadly sometimes a dangerous place—especially for the young or vulnerable ...

The foundation of social media is conversations. As a B2B marketer you should look towards social media – in particular communities – as an opportunity to create dialogue between your organisation and ...

Many advertisers are looking at alternative channels with growing interest as micro communities emerge as a particularly compelling option for brands that want to stand out from competitors and forge ...

Most marketers are aware of the opportunties presented by the mainstream social media platforms, but what of sector-specific online communities? Alex Blyth investigates Facebook, Twitter and LinkedIn ...

Decathlon India’s wholesale business has grown 20-fold in five years and now contributes 10% of India revenue, with schools, ...

A recent LinkedIn study shows that 97% of Indian B2B marketers believe engaging younger decision-makers like Gen Z and millennials is crucial for future growth, with a focus on expert voices and ...